Product Launches

Whether you want to introduce/promote a new product or brand into the market place, Paragon is committed to ensuring the a flawless experience for both you and your audience, allowing the emphasis on only the Launch!

Through our creative and experienced events team, we will go above and beyond to make your
launch get you and your brand recognised!

Services we provide:

• Experienced Event Management
• Bespoke Venue Sourcing/Hire & Management
• Invitation (Design & Collateral)
• Design & Layout
• Themeing/Decor
• AV & Production
• Hostesses
• Champagne Reception
• Catering

Case Study: Product Launch for 50 High-Profile Buyers, London

The Brief:

A motor industry supplier approached Paragon with the following brief:

To launch a fantastic new product, East London to 50 high profile ‘buyers’, to create brand recognition and product awareness, ultimately provoking future sales.

No budget was specified but there were various variables to be considered when researching and organising this particular event, including the following:

Event Requirements:

• Total Event Management
• Venue source/management
• Décor
• Set design
• AV/Production
• Staffing
• Drinks Reception
• Canapés

The Venue:

It was vital that the venue complemented the product by oozing creativity and style, keeping in line with the brand.  Delfina did all that and more.

A great location, perfect layout and with its contemporary, minimalist space, we were able to completely transform the overall look and feel, adding identity and personality to create something remarkable.

This was achieved by erecting a large structure in the middle of the space, highlighting the product and brand. Enhanced by a fantastically designed arrangement of production and AV, including projections and lighting. As well as the futuristic sounds of a live DJ contracted to mix as clients entered, all contributing to the all important first impression.

The Event:

The event was not just about introducing the product but was an opportunity to educate about the company itself. It was organised as an experience where buyers were invited to get to know the brand as well as the product. With this is mind it was important to highlight every element of the client through various forms.

Large print photo boards showing product progression, video projections of ‘personalities’ using and endorsing the product where all set up to view, whilst key company figureheads enlightened guests with presentations on the history and future of the brand as they tasted the array of quirky cocktails and canapés provided by the venue.

Paragon worked extremely close with the client in order to organise an event experience which would leave guests feeling not only wowed by the product and brand name but the company’s eye for great quality, demonstrated by a fantastic event.

Add that ‘WOW’ factor: Extras to Enhance Your Event